October 2013 Reel
On the right are two recent sizzle videos for HTC phone launches. These sizzle videos are meant to communicate the features of the phone at a high level and display the new design. While making these sizzle videos, simulated movie content is often needed. The last video on the right is an example of one of these action movies.
This video represents a pitch for the visitor experience at the new One World Trade Center building. An entire customer journey was proposed that told an evolving interactive story. Each visitor would receive an RFID wristband which would act as their ticket. At multiple stop points along the journey the visitor would be able to wave their wrist over a hotspot and interact with a feature. One such stop is a room called the cloud room. When triggered, a visitor's photo that they took earlier in the experience would float up onto a large wall screen. At multiple locations along the journey, visitors can activate light strips which "charge" and shoot up towards the top of the building.
At the main observation deck, visitors are treated to augmented reality views of the city. The top row of windows would feature a "show mode" that would occur on a regular schedule.
The first video on the right is a launch video for the renovations that have been taking place at Madison Square Garden the last few years.
The second video is an exploration for a fixture attraction that resides in the entrance to the Garden. The first option in the video shows an LED screen embedded in the ceiling. The second option depicts LED panels surrounding the four pillars in the entrance. The third option shows a 40x60x40 LED matrix suspended from the ceiling. The structure has the ability to depict 3D characters and graphics while also being used with a forced perspective effect to depict higher resolution imagery. The last video shows how this effect could be realized.
These videos were created to help the Gates Foundation communicate their core brand values and attributes.
This first video was used as a keynote launch feature for a Microsoft MGX Meeting. This is an annual conference for Microsoft employees. The goal of this video was to look back at where they came from and to look forward to the year ahead and build excitement for it.
The second video depicts an exhibit creaed for the 2010 Microsoft CES booth. There were 8 stations for people to approach and push a large button. When they did they turned on one of eight instrument tracks to add to the ambient track in the space. The button also triggered a projector to alter the tile mounted on the walls.
These pieces represent some early motion work done for T-Mobile's sponsorship of the NBA. The first video appeared in a T-Mobile booth to promote a contest they were running.
The second video is a recap sizzle video for the 2008 T-Mobile booth at NBA Jamsession. While the motion work in this video is pretty amateur, it depicts all of the interactive features created for the booth. Two of the primary features were a jersey creator, and a ball dribbling race between Charles Barkley and Dwayne Wade. Visitors were able to team up and bounce basketballs on a panel with a sensor that would read each bounce. As each side racked up bounces, the number progressed one of two videos that showed a "Day in the Life" of Charles or Dwayne. The third video on the right shows Charles' sequence.
On the right are a series of experimental projects. The first is a project called Ace. It is a ping pong table with a game projection overly. The table is rigged with microphones to determine where the ball hits on each bounce.
The second video is an early prototype for a guided tour app. Users are able to tab thru set viewpoints around an airplane flying through the clouds. They can toggle to a live view that uses the devices gyroscope to map the 3D camera view to the user's device orientation. This was developed in the game engine Unity 3D.
The third video depicts an experiment in phonemes. Phonemes are the shapes our mouths make when we make a sound. All words are made of a rather limited number of these shapes. The idea here was to take a minimal amount of photos, in this case 8, and remap the photos to make people sing a song.
The last three videos are a series of experimental motion pieces done to explore different techniques with green screen and environment tracking.